Question #3

For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an

introductory online campaign. Please answer the following questions:

a. What is your intended goal and why? (3 marks)

b. Who are you writing for and why? (3 marks)

c. What type of “Experience” will you be creating for the visitors? Please explain and justify your

reasoning. (2 marks)

a. The intended goal of the first blog post for an introductory online campaign was generally just to get my name out there and have a way for people to know who we are, what we do, and how we’ll better their lives. It’s important to inform and persuade suspects when they first see an introductory campaign for the same reason you want to be the perfect candidate on a job interview; first impressions matter. If you get too detailed with your explanation and bring in goals of expansion before you even begin, you’ll scare people away and they’ll forget about your whole campaign. If you’re too broad then you won’t inspire anyone or even ignite a hope of a spark for someone to stay following and be a prospect, even an impression. That’s why I made mine the perfect moderation in the middle; it explains who we are, what we can provide, and how we will satisfy any customer. This is all that people want to know, so they will remember my store above the ones that didn’t speak to the consumer, with an intent to draw impressions and lasting consumer relationships.  

b. I am writing for people who care about this content, and would be willing to engage or eventually share the content, as sort of guinea pigs. To elaborate on that, who I’m writing to relates a lot to my audience, being so that I am writing to fashion students and fashion lovers worldwide, as they usually have more money, and more drive to spend it on clothes, due to their profession and having a passion for exclusive garments. The people who will appreciate and build a brand relationship from our introductory campaign would be people who have a love or strive for fashion, because they would be able to recognize the passion and dedication to keeping real fashion alive and instantly relate to the brand. Furthermore, I am writing to a large majority of people who appreciate and care for art, since art is a fundamental part of fashion and one of the goals of this website is to make people realize that, and focus more on the craft of fashion, not just the price tag and the brand name logos. There are a couple of different demographics being written too, but they all correlate around the same morals displayed in the introductory campaign. 

c. The type of experience being created for the visitors is intended to be a very detailed insight into what our brand can deliver, and the experience made from that, when displayed to the proper suspect, is a feeling of inspiration and trust, unmatched by competitors in order to leave a mental note of the brand in every consumer’s mind. The main goal for the experience to convey is to inform the reader of the brand and engage them through our authenticity and passion for the brand identity that gets across. This will help to reinforce a loyal customer base who is there for more than just a product, because those are the consumers that great brands build with. They stay with the brand for every step of the journey.